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CWG Federation Rebranded As Commonwealth Sport
The Commonwealth Games Federation: The Commonwealth Games Federation (CGF) has changed its name to Commonwealth Sports under the 'More in Common' brand campaign. The announcement was made on the occasion of Commonwealth Day, an annual celebration of the Commonwealth of Nations held on the second Monday in March.
"Commonwealth Day also marks the date we transition from a Sports Federation to a Sport Movement, Commonwealth Sport becoming our public name," the governing body said in a statement.
Katie Sadleir, CEO, Commonwealth Sport said, “The evolution to a Movement that is Commonwealth Sport allows us to demonstrate a stronger, more unified purpose that resonates with our audience on a deeper level."
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