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Paris Games: Adani Group Launches #DeshkaGeetAtOlympics, A Morale-boosting Campaign For Indian Athletes
The Adani Group: With the Indian contingent in the last leg of its preparations for the 2024 Olympics, its principal sponsor, the Adani Group, has pledged its whole-hearted support to the champions of the nation through a campaign with the theme #DeshkaGeetAtOlympics. The campaign centres around the athletes, who have spent hours and years in training to win and hear the national anthem after the victory.
The social media campaign has been launched even as the Indian sportspersons continue to put in the hard yards before flying out to Paris for the Olympic Games set to be held from July 26 to August 11.
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