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    Anushka, Virat’s venture 'Nisarga' forays into world of motorsports, events and entertainment IPs wi
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    Anushka, Virat’s Venture 'Nisarga' Forays Into World Of Motorsports, Events And Entertainment IPs With New Initiatives

    By IANS News October 23, 2023 • 13:28 PM View: 734
    The Valley Run:  Anushka Sharma and Virat Kohli have announced their first ever foray into promoting events and experiences through their new venture "Nisarga".

    Nisarga will associate with like-minded partners to promote high impact events and IPs. The initiatives will undertake curation of special segments in existing IPs as well as develop and create new platforms.

    As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company with cult IPs like The Valley Run. As a partner Elite Octane will be instrumental in executing various activities and creating new platform segments, especially in the domains of motorsports and entertainment.

    TAGS Anushka Sharma Virat Kohli Elite Octane The Valley Run Taha Coburn Kutay Global Operations Strategic Partnerships Shivank Sidhu Strategic Marketing Ankur Nigam E1 World Championship Rongom Tagore Mukerji Drag Racing EV Race Categories
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