Atithi devo bhava
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PGTI Appoint Amitabh Kant As Governing Body Member
The Professional Golf Tour: The Professional Golf Tour of India (PGTI) on Friday appointed former CEO of Niti Aayog and India’s G20 Sherpa Amitabh Kant as its newest member on the governing body.
Amitabh Kant is one of India’s most distinguished bureaucrats and policy architects, known for his transformative contributions to national governance. Amitabh Kant’s legacy combines grassroots innovation, policy reform, strategic diplomacy, and national branding - making him a defining architect of modern India’s transformation.
As tourism secretary in Kerala, Amitabh Kant promoted the state as a tourist destination, and is credited with popularising the slogan “Kerala: God's Own Country” during his tenure. As Joint Secretary in the Ministry of Tourism he conceptualised the iconic “Incredible India” and “Atithi Devo Bhava” campaigns intending to transform India into a sought-after tourist destination.
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