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The National Basketball Association: The National Basketball Association (NBA) as a league has always been viewed as an ever growing organism. From the addition of the three point line in the 1979-80 season to the addition of the NBA Cup in 2023, the league is always growing and open to adapting with any challenges that may present itself.

Sports fans across continents have historically always been opposed and protective of the game they love, with the biggest example being football fans taking to the streets against the proposed European Super League in 2021.

With the second edition of the NBA Cup coming close to an end, NBA's executive vice president for basketball strategy and analytics, Evan Wasch took the time to explain how the association navigates through the thin line of being innovative without fundamentally altering the essence of the game.