Ikonz studios

Holographic Extended Reality: AI-driven digital experiences provider Ikonz has announced the launch of AI digital avatar of cricket legend Sourav 'Dada' Ganguly on the Holographic Extended Reality (HXR) device, marking a new era in digital representation and intellectual property management.

Hyderabad-based Ikonz said in a statement that it has secured exclusive global rights to Dada’s voice, likeness and mannerisms, enabling the creation of an avatar that authentically captures the charisma, energy, and unique presence of one of cricket’s most celebrated figures.

“Dada has always been at the forefront of cricketing excellence and innovation. With this digital avatar, we’re thrilled to bring his spirit to new audiences and industries around the world. Our team has harnessed cutting-edge AI, motion-capture, and neural-synthesis technologies to ensure the avatar speaks, moves, and emotes exactly as Sourav Ganguly would,” said Abinav Varma Kalidindi, CEO of Ikonz.