Trade marks registry

Mahendra Singh Dhoni: Former India captain Mahendra Singh Dhoni has filed for the trademark of his iconic name, 'Captain Cool', with the Trade Marks Registry portal.

As per media reports, Dhoni aims to use this trademark for services like training and coaching. His application has been approved and officially advertised. The trademark appeared in the official journal on June 16, 2025.

Known for his calm and composed style, which led to India winning three major ICC tournaments under his leadership, Dhoni has leaned into his persona and been innovative with marketing in recent times. His advertisement featuring the song 'Bole jo Koyal' showed him using the trending 'Thala for a reason' is a great example of Dhoni's ever-growing presence off the pitch.